Retail and visual merchandising operations qualification overview
This qualification is designed to develop and confirm the competent performance of retailers, with a strong focus on visual merchandising as a key operational theme throughout their role. It provides the necessary retail and visual merchandising skills, knowledge, understanding and behaviours to work effectively in retail operations. This qualification also underpins the delivery of the Retailer Apprenticeship Standard in England.
On achievement of the qualification learners will have developed the level of competence which will enable them to perform consistently, reliably and productively in their work role, and make a positive contribution to their employment.
This qualification will support progression of learners to:
- increased responsibility or promotion opportunities in retail
- level 3 vocational qualifications in retail/management/merchandising/marketing
- apprenticeships for the retail industry
- team leader/supervisor, merchandiser, marketing and related job roles in retail
Who is the qualification for?
This qualification is designed for learners who are looking to learn and apply their visual merchandising and retailer skills in a retail environment. Learners who have some experience of retail operations and wish to continue their professional development will also benefit from the skills, knowledge and understanding that this qualification provides.
Retailers use visual merchandising techniques to construct displays with creative or innovative designs to attract the attention of consumers. These are important in reinforcing the store’s image and brand identity, in improving the customer service experience and especially in increasing customer numbers and maximising sales. Therefore visual merchandising has a critically valuable part to play in the role of the retailer, which can really make a difference to the success of a retail outlet. Implemented effectively visual merchandising will take the consumer on a seamless and pleasurable journey from the retail display to closing the sale.
The qualification must be assessed using the following assessment methods:
- Practical Demonstration/Assignment
- Portfolio of evidence
Learners are required to achieve all learning outcomes within units of assessment. Assessment of skills will involve the observation of learner performance carrying out a retailer visual merchandiser’s role in the workplace.
All assessment is subject to internal quality assurance within approved centres providing this qualification. Externally quality assurance of assessment and internal quality assurance within approved centres is provided by OAL.
This qualification is not graded; achievement certificates for this Diploma are issued on the basis of awarding a pass only.
Retailer end-point assessment
OAL is approved to deliver the Retailer end-point assessment